Your guests' data
A guest profile gathers what your venue knows about a person: their contact details, language, notes and visit history. This page describes the consents attached to a profile and how to remove a guest, by unsubscribing or by deleting.
Marketing consent
Section titled “Marketing consent”The edit form of a profile carries two marketing-consent boxes:
- Email marketing — the guest agrees to receive your marketing emails.
- SMS marketing — they agree to receive your marketing SMS.
These consents cover marketing only. Emails tied to a reservation — confirmation, reminder, cancellation — do not depend on them: they go out because the guest booked.
The transactional-SMS opt-out
Section titled “The transactional-SMS opt-out”A separate box, Opted out of transactional SMS, lets a guest turn off booking SMS. When it is ticked, this guest is never sent transactional SMS — confirmations, reminders, guarantees — and their email is unaffected. It is the only setting that covers this case, and it is set from the profile, by your team.
Unsubscribing
Section titled “Unsubscribing”Every email sent to a guest carries an unsubscribe link. The guest can unsubscribe on their own, without going through you, and resubscribe the same way. An unsubscribed profile stays in your database; unsubscribing only silences marketing email. Emails tied to a reservation — confirmation, reminder, cancellation — keep going out, because the guest booked. To stop contacting them altogether, blacklist the guest or delete the profile.
When a guest’s address bounces, Service flags it and shows a banner on their profile so you can fix the address. Until it is fixed, this guest receives no confirmation or reminder.
Deleting a profile for good
Section titled “Deleting a profile for good”Delete removes the profile for good. The action cannot be undone and Service asks for confirmation before applying it.
Before deleting, weigh the alternatives:
- To stop sending a guest marketing email without losing their history, an unsubscribe is enough.
- To stop accepting their reservations, blacklist them rather than delete — see Guest profiles.
When two profiles are joined, the most permissive consents and any unsubscribes are kept, so a merge never resubscribes a guest who had unsubscribed. See Merging two guest profiles.